The client faces difficulties integrating a modern, user-friendly frontend interface with an existing backend system that was not originally designed for current UI demands. This disconnect hampers user experience and reduces the effectiveness of delivering real-time market data and analytics, limiting the platform’s ability to attract and retain retail investors seeking accessible investment tools.
A mid-sized financial technology company providing investment data and trading analytics platforms for retail investors aiming to improve accessibility and decision-making capabilities.
The redesigned investment data platform is expected to significantly enhance user engagement by providing comprehensive real-time market insights and portfolio management tools. This will lead to increased user acquisition and retention, boosting platform profitability. Based on previous similar projects, targeted improvements could result in a 20-30% increase in active user base and a notable uplift in revenue streams generated from platform subscriptions and analytics services.