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Development of an Internal Analytics Dashboard for Real Estate Market Insights
  1. case
  2. Development of an Internal Analytics Dashboard for Real Estate Market Insights

Development of an Internal Analytics Dashboard for Real Estate Market Insights

unosquare.com
Real estate
Information technology
Business services

Identifying Challenges in Data Management and Market Analysis

The client faces difficulties in consolidating multiple data sources, resulting in delayed and inaccurate market insights. They lack a centralized platform to visualize key metrics efficiently, impacting strategic decision-making and operational agility.

About the Client

A medium-sized real estate agency seeking to enhance data-driven decision-making and operational efficiency through integrated analytics solutions.

Goals for Enhancing Data Analytics and Decision-Making

  • Implement a centralized internal analytics dashboard to streamline data visualization and reporting.
  • Reduce data processing and report generation time by 50%.
  • Improve accuracy of market insights and operational metrics to support strategic planning.
  • Enhance data security and user access controls for sensitive market and client information.

Core Functional Capabilities for the Analytics Platform

  • Data aggregation engine consolidating data from multiple sources including property listings, sales, and market trend feeds.
  • Interactive dashboards with customizable charts, maps, and reports for different user roles.
  • Real-time data refresh and notification system for timely insights.
  • User management module with role-based permissions to ensure data security.
  • Export and sharing functionalities for reports in various formats.
  • Automated data validation and quality checks to maintain accuracy.

Technology and Architecture Preferences for the Analytics Platform

Cloud-based infrastructure for scalability and remote access.
RESTful APIs for data integrations.
Modern web frameworks such as React or Angular for frontend development.
Data processing using scalable cloud services such as AWS Lambda or equivalent.
Secure authentication and authorization protocols like OAuth2.

Essential External System Integrations

  • Property listing databases
  • Sales and transaction management systems
  • Market trend data feeds
  • User identity and access management systems

Performance, Security, and Reliability Expectations

  • System uptime of 99.9% to ensure availability.
  • Data refresh latency under 5 minutes for real-time modules.
  • Role-based access control with multi-factor authentication.
  • Scalability to support increasing data volume and user base without performance degradation.

Anticipated Business Benefits from the Analytics Solution

The implementation of the internal analytics dashboard is expected to reduce data processing and reporting time by over 50%, enhance the accuracy and timeliness of market insights, and improve decision-making efficiency. These improvements could lead to increased client acquisition, optimized resource allocation, and overall improved operational agility.

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