The client’s current test preparation resources are perceived as boring and unaffordable, limiting accessibility for students of diverse backgrounds. They seek to create a memorable, engaging, and affordable platform that familiarizes students with test formats and expectations, thereby improving their test scores and overall confidence.
A mid-sized educational organization dedicated to providing accessible and engaging test prep resources for high school students preparing for standardized exams like the ACT and SAT.
The platform is expected to significantly enhance student engagement and familiarity with test formats, leading to improved test scores and greater accessibility. Specifically, the interactive approach aims to boost user retention and satisfaction, with measurable increases in practice test performance and positive feedback from both students and administrators within a short development cycle.