Development of an Interactive Public Awareness Campaign Web Platform

The client requires a central online platform to host a nationwide campaign aimed at communicating a sensitive public health message. The platform must engage users effectively through interactive elements, provide educational content, and manage promotional incentives, all within a tight development timeline. Additionally, it needs to support high traffic volumes immediately following campaign launch to ensure accessibility and performance.

A mid-sized marketing agency seeking to create an engaging web experience for a public health awareness campaign targeting a national audience.

• Deliver a highly engaging, interactive web experience within a 1.5-month development window.
• Implement an intuitive user interface featuring educational content, interactive games, and promotional code redemption functionalities.
• Ensure the platform is scalable and reliable to handle large spikes in traffic post-launch.
• Enable real-time interactive features, such as microphone-activated animations and motion graphics.
• Utilize modern, maintainable frontend technologies to deliver fast load times and a smooth user experience.
• Prepare infrastructure for high availability and scalability using cloud services.

• Interactive bubbles game powered by microphone input and WebGL animations, allowing users to blow and pop bubbles.
• Content sections providing educational messaging and campaign information.
• A dynamic list of alternative activities to engage users positively.
• Promo code redemption system with secure validation and tracking.
• Responsive design compatible with various devices and browsers.
• Admin interface for content updates and managing promotional codes.

• Promo code management and validation system
• Analytics platforms for tracking user engagement and traffic spikes
• Content management system for updating educational and campaign content

• System must support sudden traffic increases, scaling automatically with AWS services, ensuring uptime and performance.
• Frontend performance optimized for fast load times despite numerous components, using React and Babel.
• Secure handling of promo codes and user data, complying with data protection standards.
• Responsive UI compatible across devices and browsers.

The developed platform aims to engage thousands of users nationally, effectively communicate the campaign message through interactive and educational content, and support a large influx of traffic immediately after launch. Anticipated outcomes include heightened public awareness, increased user interaction, and successful redemption of promotional incentives, contributing to campaign goals despite a condensed development timeframe.