The client faces difficulties in maintaining student engagement and enhancing retention of language skills using conventional methods. Existing online resources lack interactivity to challenge students' abilities in ways that motivate sustained participation. They aim to reach a broader audience via web-based solutions, increasing awareness of their language programs and improving learning outcomes.
A large-scale global language education provider seeking to expand digital offerings and increase learner engagement through innovative online tools.
The new game-based language learning platform is expected to significantly boost learner engagement—aiming for a 33% increase in user interaction and a 19% increase in time spent on platform. Additionally, targeted marketing and accessible online delivery are projected to increase new enrollments by approximately 12%, thereby expanding the client’s market reach and reinforcing its position as a leader in language education innovation.