Clients of financial consulting firms often lack fundamental financial literacy, struggling with concepts like budgeting, investing, and debt management. This gap leads to poor financial decision-making and potential financial difficulties. The organization seeks to develop an engaging, educational platform that simplifies these topics and improves user understanding to foster better financial habits.
A medium-sized consulting firm specializing in financial education and advice, seeking to enhance client engagement and financial literacy through an accessible digital platform.
Implementation of the educational platform is expected to significantly improve user financial literacy levels, as reflected in positive feedback and engagement metrics. The organization aims to strengthen its competitive positioning in financial consulting, increase client satisfaction, and expand its customer base through enhanced digital offerings.