Existing promotional websites for crypto tax applications often present brief or unclear explanations of functionalities, oversimplify key features with heavy reliance on textual information, and lack personalization, making it difficult for users to comprehend the app’s benefits and connect with the brand at a deeper level.
A mid-sized fintech company specializing in cryptocurrency management and tax reporting solutions seeking a user-centric promotional website to showcase their app's features.
The new interactive promotional website aims to significantly enhance user engagement and comprehension of the crypto tax app's features, leading to increased trust and adoption. Target metrics include over 55,000 clickthroughs on key CTAs, more than 30,000 monthly page views, a trust and satisfaction rating exceeding 95%, and effective management of taxes for over 45,000 users, thereby establishing a strong market presence and supporting revenue growth.