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Development of an Intelligent Product Recommendation and Experience Management Platform
  1. case
  2. Development of an Intelligent Product Recommendation and Experience Management Platform

Development of an Intelligent Product Recommendation and Experience Management Platform

oxagile.com
eCommerce

Identifying Challenges in Personalizing Shopper Interactions and Product Recommendations

The client faces difficulties in delivering personalized shopping experiences due to the lack of a flexible, user-friendly platform for creating, managing, and analyzing product recommendation experiences. Current systems do not allow easy customization or integration with product catalogs, limiting the ability to adapt to customer preferences and improve engagement effectively.

About the Client

A mid to large-scale eCommerce retailer seeking to personalize shopper experiences through custom product recommendations based on user preferences and engagement.

Goals for Implementing a Flexible, Data-Driven Recommendation Platform

  • Enable non-technical staff to easily create and manage custom shopping experiences using drag-and-drop interfaces.
  • Integrate seamlessly with existing product catalogs to facilitate accurate product mapping within recommendations.
  • Allow customization of experience-specific content and styles to align with branding and design requirements.
  • Incorporate a weighting system for questions to refine recommendation accuracy.
  • Provide comprehensive analytics to gain insights into user preferences and decision patterns.
  • Support streamlined export of data in formats such as Excel and CSV for reporting and analysis.
  • Implement scalable architecture to support growing user base and data volume.

Core Functional Features for a Personalized Recommendation System

  • Drag-and-drop experience configuration interface for ease of use without requiring technical expertise.
  • Ability to add and manage custom experience-specific content and styling options.
  • Seamless integration with existing product catalogs to enable product-to-experience mapping.
  • Question-based preference elicitation with adjustable weights for refined recommendations.
  • Robust statistics module providing insights into user choices and behavior patterns.
  • Export functionalities supporting Excel and CSV formats for data analysis.
  • Configurable experience styles to ensure visual and functional consistency with client branding.

Recommended Technical Stack for Experience Management Platform

PHP, Node.js, StrongLoop for backend development
AngularJS, Backbone.js, jQuery for frontend interfaces
PostgreSQL for relational data storage
REST API architecture for system integrations
Content management via WordPress
Server and deployment with Nginx, Docker Hub, and AWS cloud infrastructure

Necessary External System Integrations

  • Product catalog systems for product data synchronization
  • Analytics tools for user behavior tracking
  • Export tools for data extraction in Excel and CSV formats
  • Branding and content management systems for experience styling

Critical Non-Functional System Requirements

  • Scalable architecture supporting increased user load and data volume
  • High system performance with minimal latency during experience creation and retrieval
  • Security measures to protect user data and proprietary content
  • System uptime of 99.9% with continuous availability
  • User-friendly interface ensuring accessible experience configuration for non-technical staff

Projected Business Benefits and Expected Outcomes

Implementing this platform is expected to significantly enhance personalized shopping experiences, leading to increased customer engagement and conversion rates. The ability to quickly create, customize, and analyze recommendation experiences will streamline operational workflows, improve decision-making through detailed insights, and ultimately drive higher sales performance and customer satisfaction.

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