Development of an Intelligent Mobile and Web Platform for Real-Time Pharmaceutical Sales Data Management and Strategic Decision Support

The client’s sales team lacked access to real-time competitor activity insights, manual performance evaluation methods limited timely strategic adjustments, forecasting of medication usage was absent, and managerial reporting lacked real-time data, notifications, and hierarchical oversight, hindering effective decision-making and operational efficiency.

A mid-sized pharmaceutical company specializing in medication distribution and sales, aiming to enhance data-driven strategies and operational efficiency for onfield sales teams.

• Implement a mobile solution enabling field sales personnel to collect and analyze medication and competitor data in real-time.
• Develop an internal analytics dashboard providing graphical data representation, real-time reports, and automated notifications for management.
• Enhance decision-making efficiency, resulting in faster strategic responses and improved sales team performance.
• Reduce manual data collection and evaluation time by approximately 90%.
• Enable proactive inventory management to prevent stockouts and streamline supply chain operations.

• Mobile app for sales staff to capture data on medication usage, deadlines, dosage, and competitor activities.
• Push notification system to remind sales teams of medicine deadlines and dosage requirements.
• Development of cross-platform (Android & iOS) mobile applications for field data entry.
• An internal dashboard presenting graphical visualizations of collected data for administrators and managers.
• Real-time reporting capabilities with data analysis tools to support quick strategic decisions.
• Hierarchical access controls enabling real-time notifications and reports tailored to managerial levels.

• CRM systems for sales data synchronization
• Inventory management systems for stock monitoring
• Competitor data sources or third-party market analysis tools
• Notification service providers for real-time alerts

• System must support real-time data updates with minimal latency (< 2 seconds)
• Scalable architecture to accommodate increasing users and dataset size
• Secure data handling and compliance with relevant data privacy regulations
• High availability with 99.9% uptime

The new system is expected to significantly improve operational efficiency, enabling a 90% reduction in manual data evaluation time, enhanced inventory management reducing stockouts, and faster strategic decision-making through real-time insights. Additionally, better competitor analysis and hierarchical reporting will enhance market competitiveness and sales performance.