This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Development of an Intelligent AdTech Platform for Enhanced eCommerce Advertising Campaigns

oxagile.com

Advertising & marketing

eCommerce

Challenges in Advertiser-Publisher Ecosystem

Inefficient ad targeting mechanisms, suboptimal campaign ROI for advertisers, limited publisher revenue from ad inventory, and lack of real-time bidding capabilities in existing platforms.

About the Client

A leading real-time advertising agency specializing in providing innovative ad solutions for eCommerce businesses.

Key Project Goals

Develop a prediction-based targeting mechanism for precise ad delivery
Enable centralized campaign management for advertisers
Maximize publisher ad inventory revenue through contextual ad serving
Implement real-time bidding and analytics capabilities
Ensure scalable infrastructure for high concurrent request volumes

Core System Functionalities

Advanced user management with role-based access control
Multi-step campaign creation with Google Shopping Feed integration
Real-time bidding and ad auction logic
Server-side ad insertion (SSAI) for anti-blocking protection
CTR prediction engine with audience segmentation
Stripe-based payment processing system
Budget threshold monitoring and alerts
Comprehensive campaign analytics and reporting

Technology Stack

PHP

Node.js

AWS

MongoDB

PostgreSQL

Amazon SES

System Integrations

Google Shopping Feed API
Stripe Payment Gateway
AWS Auto Scaling Services

Performance Requirements

Dynamic horizontal/vertical scaling for 1000+ concurrent requests
Sub-120ms response time for ad auction calculations
Fault-tolerant architecture with zero downtime
PCI-DSS compliant payment processing
Ad blocking resistance through server-side stitching

Business Impact Projections

Enables advertisers to achieve 30-40% higher CTR through intelligent targeting, increases publisher ad revenue by 25% via optimized inventory utilization, and supports 500+ concurrent campaigns with real-time analytics capabilities.