Development of an Integrated Mobile Commerce Application for Retail B2B Operations

The client owns a substantial B2B online retail platform with over 90,000 products across nearly 300 categories. Despite having an existing website and mobile version, they viewed mobile commerce as an underdeveloped sales channel. Recognizing the increasing importance of mobile devices for B2B transactions, the client faces challenges in providing a seamless, efficient mobile shopping experience, managing multiple corporate clients, and maximizing marketing outreach through mobile channels.

A large retail chain operating a B2B online platform offering a wide range of products across multiple categories, seeking to enhance mobile sales and user engagement.

• Develop a robust, user-friendly mobile application that facilitates quick ordering and enhances overall customer experience.
• Integrate mobile app with the existing enterprise eCommerce backend to streamline product search, order management, and payment processing.
• Implement analytics and user engagement features such as push notifications, purchase history, and order status tracking.
• Expand marketing capabilities through targeted notifications and promotions to increase mobile sales share to over 10% within the initial three months post-launch.
• Enable corporate clients to manage multiple orders and accounts efficiently through a single interface.
• Improve backend API and website architecture to optimize product discovery, speed up order processing, and fix existing authorization issues.

• User registration and authentication with secure token-based OAuth2 authentication
• Password recovery and account management
• Product catalog search with advanced filtering options
• Shopping cart and order creation with flexible management
• Multiple payment options integrated with secure processing
• Order history access and one-click reorder capability
• Push notifications for offers, discounts, and updates
• Find nearest stores for in-store pickup
• Business user management allowing multiple accounts and order handling
• Integrated analytics dashboard for app usage, user engagement, and sales metrics
• Backend modifications to improve homepage, product search, and admin control panels

• SAP Commerce backend system for product, order, and user management
• Third-party payment gateways for secure transaction processing
• Firebase for analytics and push notification delivery
• In-store location services for store finder functionalities

• High scalability to support increasing user base and transactions
• Responsive performance ensuring fast load times and smooth interactions
• Robust security protocols protecting user data and transactions
• Offline capabilities for essential features where connectivity is limited
• Compliance with relevant data privacy standards

The implementation aims to establish a new, effective sales channel, enabling users to place orders swiftly via mobile devices. It is expected to enhance user experience, accelerate order processing, and boost marketing outreach through personalized push notifications. Anticipated results include over 500 corporate clients downloading the app within the first three months, with mobile purchase share increasing to more than 10% of total sales, thereby driving revenue growth and strengthening customer engagement.