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Development of an Integrated Fleet Management and Auction Platform for Automotive Remarketing
  1. case
  2. Development of an Integrated Fleet Management and Auction Platform for Automotive Remarketing

Development of an Integrated Fleet Management and Auction Platform for Automotive Remarketing

launchpadlab.com
Automotive
Supply Chain
Logistics

Core Challenges in Modernizing Automotive Fleet and Remarketing Operations

The client faces difficulties managing vast amounts of vehicle data, inefficient manual workflows, fragmented data sources, and outdated digital infrastructure. These issues hinder seamless fleet management, client reporting, and online vehicle auction processes, leading to increased administrative workload, reduced client autonomy, and potential security vulnerabilities.

About the Client

A mid-to-large size automotive remarketing company seeking to modernize its fleet management and vehicle auction processes through advanced digital solutions.

Key Goals for Digital Transformation of Fleet and Remarketing Systems

  • Implement a comprehensive digital platform to streamline fleet data management and automate data migration, ensuring accuracy and accessibility of over one million vehicle records.
  • Develop a self-service client portal enabling clients to access real-time vehicle status, generate custom reports, and manage their assets with increased autonomy.
  • Create an intuitive, modern online bidding application that enhances user experience, transparency, and decision-making for vehicle auctions.
  • Integrate the new systems with existing CRM and data sources to provide a unified, 360-degree view of customer interactions and vehicle information.
  • Enhance security protocols to prevent unauthorized access to private vehicle data and sensitive client information.

Functional Requirements for Fleet Management and Vehicle Auction Platforms

  • Automated migration of vehicle data, images, and documents from legacy systems to a centralized database.
  • A secure, authenticated client portal with vehicle status updates, reporting tools, and document uploads.
  • Custom reporting and filtering capabilities for clients to generate tailored vehicle reports and damage assessments.
  • An updated online auction/bidding platform featuring vehicle search, real-time bidding, calculators, and admin controls.
  • Dashboard enhancements including recommended/favorite vehicle features, image management, and user preferences.

Preferred Technology Stack and Platform Architecture

Salesforce Experience Cloud for customer portal and reporting.
Salesforce CRM (e.g., Sales Cloud) for customer relationship data management.
Heroku platform for scalable web and mobile application hosting.
Ruby on Rails framework for portal functionalities requiring web application development.

Key System Integrations and Data Sources

  • Legacy vehicle data sources for migration and synchronization.
  • CRM systems to unify customer data and activity history.
  • Auction platform data for real-time bidding and vehicle inventory synchronization.

Essential Non-Functional System Requirements

  • Scalability to handle over one million vehicle records and increasing user activity.
  • Robust data security measures, preventing unauthorized access to sensitive vehicle and client data.
  • High performance with quick data retrieval for reporting and bidding functionalities.
  • Reliable data migration process with minimal downtime and data loss.
  • Responsive, user-friendly interfaces optimized for desktop and mobile devices.

Projected Business Benefits of the Fleet Management and Auction Platform

The new digital systems are expected to significantly improve operational efficiency, reducing administrative workload and manual data processing. Client empowerment through self-service portals will lead to increased customer satisfaction and retention. Enhanced transparency and usability of the auction platform will facilitate faster, more informed vehicle transactions. Overall, the project aims to strengthen market positioning, improve data security, and support scalable growth.

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