Development of an Influencer-Driven Social Commerce Platform with Conversational Shopping Bot

The client faces difficulties in enabling direct product sales through influencer content on social media platforms. Existing processes are fragmented, leading to inefficient user journeys, limited tracking of influencer-driven conversions, and a lack of seamless shopping experience for end users. There is a need for a quick-deploy solution that integrates with social platforms and payment systems to facilitate influencer marketing and conversational commerce.

A mid-sized cosmetics retailer seeking to leverage influencer marketing and streamline their online sales through innovative social commerce solutions.

• Develop a platform that allows influencers to select and tag products in their social media posts and videos, enabling direct shopping links.
• Create an intuitive, AI-powered chatbot to guide end-users through the purchasing process, reducing friction and increasing conversion rates.
• Ensure real-time, scalable integration with social media APIs (such as Instagram and YouTube), e-commerce backend, and payment processors.
• Deliver an MVP within a strict timeline focusing on core functionalities, with infrastructure designed for easy scaling and additional feature integration.
• Enhance tracking and analytics capabilities to monitor influencer engagement and sales conversions.

• Influencer dashboard for product selection, tagging, and content management
• Retailer dashboard for inventory management and product catalog
• Social media API integration for seamless tagging and content sharing
• AI-powered chatbot interface that guides users through product discovery, selection, and checkout
• OAuth-based authentication flow for users coming from different social platforms
• Order management and payment processing integration via Stripe or equivalent
• Custom handlers for managing varied user queries and interactions
• Real-time data rendering for product browsing using Elasticsearch or similar engine
• Animation and UI enhancements utilizing optimized data visualization libraries (e.g., D3.js)

• Instagram API for content tagging and media sharing
• YouTube API for video-related product tagging and interaction
• E-commerce backend for product data and inventory management
• Payment gateway (e.g., Stripe) for secure checkout
• OAuth providers for multi-platform user authentication

• System must support concurrent users and influencers with minimal latency, targeting response times under 2 seconds
• Scalable architecture allowing rapid iteration and feature addition, supporting increasing user and transaction volume
• Secure handling of user data, payment information, and social media tokens, complying with GDPR and PCI standards
• High availability with 99.9% uptime for critical workflows
• Responsive interface optimized for both desktop and mobile users

The platform aims to significantly enhance direct-to-consumer influencer marketing effectiveness by enabling seamless product tagging and conversational shopping. Expected outcomes include increased user engagement, improved conversion rates via simplified purchasing flows, and enhanced tracking of influencer-driven sales metrics. The solution is projected to enable rapid deployment of MVP functionality within tight deadlines and facilitate scalable growth, ultimately increasing online sales revenue and strengthening brand presence on social media channels.