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Development of an Enhanced Mobile Measurement and Fraud Prevention Platform with Real-Time Monitoring and Partner Integration

kitrum.com

Advertising & marketing

Information technology

Security

Challenges in Mobile Marketing Attribution and Fraud Prevention

Existing platform struggles to scale with 2000+ partner integrations, lacks advanced fraud detection capabilities, and requires 24/7 system monitoring to maintain security and reliability for clients optimizing mobile marketing ROI.

About the Client

A global mobile app attribution and analytics platform serving advertising networks and marketers

Key Goals for Platform Enhancement

Build scalable measurement infrastructure for partner networks
Implement advanced fraud prevention systems
Establish 24/7 system monitoring capabilities
Integrate real-time marketing analytics dashboard
Enhance cybersecurity protections for sensitive data

Core Platform Requirements

Multi-partner attribution tracking
Real-time fraud detection algorithms
Automated cybersecurity threat monitoring
Marketing campaign ROI optimization tools
24/7 system health dashboard

Technology Stack Requirements

Node.js

React.js

AWS

Critical System Integrations

Facebook
Google
Snap
Twitter
Third-party ad networks

Operational Requirements

99.99% system uptime SLA
Real-time data processing at scale
Enterprise-grade data encryption
Automated scaling for traffic spikes
24/7 monitoring and alerting systems

Expected Business Outcomes

Enables marketers to optimize campaigns with accurate attribution data, reduces fraud losses through proactive detection, and improves ROI by providing actionable analytics insights while maintaining compliance with security standards.