Development of an Educational Gamified Mobile App for Financial Literacy Engagement

The client faces a significant challenge in effectively conveying complex financial concepts to teenagers, who often perceive financial education as dry and inaccessible. Traditional methods fail to engage young audiences, leading to a knowledge gap that impairs financial independence and literacy among youth. The organization aims to bridge this gap by leveraging digital innovation to create an engaging, educational experience tailored for teens.

A mid-sized non-profit organization focused on youth financial education and literacy initiatives seeking innovative digital tools to enhance engagement and learning outcomes.

• Design and develop a fun, interactive mobile game that integrates financial education into engaging gameplay suitable for teenagers.
• Implement an intuitive user interface that aligns with teens' digital language and preferences to maximize adoption.
• Incorporate educational content covering key financial topics through quizzes, challenges, and story-driven gameplay to facilitate knowledge retention.
• Build a flexible freemium model where progress is incentivized through knowledge acquisition, encouraging continued learning.
• Create a visually compelling sci-fi world with custom-designed assets that foster curiosity and exploration of financial concepts.
• Enable educators to utilize a classroom mode to facilitate short, effective teaching sessions, enhancing systematic financial education.

• Interactive storyline featuring engaging characters and a compelling sci-fi universe to contextualize financial concepts.
• Multiple levels and planets representing distinct financial domains such as Business, Banking, Households, and Financial Awareness.
• Educational quizzes embedded within gameplay to reinforce learning, with difficulty progression aligned with user advancement.
• A freemium model allowing users to upgrade or progress by correctly answering financial quizzes, incentivizing learning.
• Custom visual assets emphasizing futuristic themes, distinctive character design with friendly and quirky aesthetics.
• Gameplay mechanics integrating runner/FPS style with trivia elements for a seamless educational and entertainment experience.
• A classroom mode feature providing teachers with ready-to-use, short, engaging learning sessions.

• Quiz and content management systems to update educational material dynamically.
• Analytics tools for tracking user engagement, progress, and learning outcomes.
• Push notification services for user re-engagement and classroom updates.
• Educational content databases to support diverse financial topics across different levels.

• Support for a minimum of 20,000 concurrent users with scalability plans for growth.
• Application performance optimized for fast loading and minimal latency to sustain engaging gameplay.
• Data privacy and security compliance, especially for minors’ data protection.
• Reliable user authentication and progress saving mechanisms.
• Availability of offline functionality for educational content to enhance accessibility.

The project is expected to significantly improve financial literacy among teenagers by providing an engaging, accessible platform for experiential learning. Targeted outcomes include reaching at least 20,000 downloads within the first year, achieving an average user rating above 4.5 on app stores, and increasing user knowledge retention through embedded quizzes. Additionally, the platform will position the organization as an innovator in digital financial education, facilitating broader reach and systematic impact on youth financial awareness and behavior.