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Development of an Automated Real Estate Sales Platform with Admin Console and User-Facing Website
  1. case
  2. Development of an Automated Real Estate Sales Platform with Admin Console and User-Facing Website

Development of an Automated Real Estate Sales Platform with Admin Console and User-Facing Website

itransition.com
Real estate
Information technology
Business services

Identifying Challenges in Manual Real Estate Sales Processes and Legacy System Limitations

The client faces inefficiencies due to manual data entry in their existing legacy real estate management systems, high commission fees with third-party sales platforms, and the need for a more agile, automated solution. Their goal is to develop an in-house digital platform that automates property data management and enhances property sales capabilities across multiple regions, ensuring compliance with GDPR and local privacy standards.

About the Client

A large, global real estate asset management firm seeking to streamline property sales operations and expand market reach through a digital sales platform.

Goals for a Scalable and Efficient Digital Real Estate Sales Solution

  • Create an automated, user-friendly platform for managing and selling properties that enables at least a 2x increase in data input speed.
  • Develop a web-based portal capable of supporting international property listings with multi-language and geolocation features.
  • Implement a secure admin console for managing property data, documentation, images, and user notifications.
  • Ensure the platform is scalable, GDPR-compliant, and easily integrable with existing client systems and databases.
  • Provide a responsive, mobile-friendly interface to reach a diverse user base and improve user engagement.

Core Functional Requirements for an Automated Real Estate Sales System

  • Admin console for managing real estate listings, including creation, filtering, archiving, and documentation management
  • Ability to upload, organize, and access images and legal documentation associated with properties
  • Notification system for property updates and user outreach
  • Customer-facing website featuring property search with custom filters, geolocation mapping, multi-language support, and contact forms
  • GDPR compliance with data privacy and user consent features
  • Mobile-responsive design for optimal user experience across devices

Preferred Technologies and Architectural Approaches

Web framework: Angular or equivalent for the frontend development
Backend platform: .NET or similar, with dependency injection support
Data storage: Microsoft SQL database with multilingual support and autocomplete features
File storage: Cloud-based solution utilizing Azure Blob storage with scalable setup
Telemetries and analytics: Use of Application Insights or similar for performance and behavior monitoring
Authentication: Azure SSO integrated with Active Directory
Email notifications: SendGrid or similar service
API protocols: OData for complex querying and data exchange

Necessary External System Integrations

  • Legacy property database for data loading and synchronization
  • Existing CRM or client management systems for seamless data exchange
  • Mapping services (e.g., Google Maps) for displaying property locations
  • Other internal systems for notifications and user authentication

Key Non-Functional System Requirements

  • System scalability to support large property datasets and high user concurrency
  • Responsive performance ensuring page load times under 3 seconds for mobile and desktop
  • Data security and GDPR compliance to protect user and property information
  • System availability of 99.9% uptime with robust backup and disaster recovery procedures
  • Ease of maintenance and future extensibility through modular architecture

Projected Business Impact of the Automated Real Estate Sales Platform

The implementation of this digital sales platform is expected to double the speed of property data input, enable global property transactions, and reduce reliance on third-party sales channels. The platform will facilitate seamless management of property listings, resulting in a broader market reach, improved operational efficiency, and enhanced customer engagement across multiple regions.

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