Development of an Augmented Reality Jewelry Try-On Mobile App to Enhance Online Sales

The client faces difficulties in engaging customers beyond physical stores due to the highly emotional and tactile nature of jewelry purchases. Customers prefer in-person discovery and personal taste assessment, which is challenging to replicate digitally. This results in lower online conversion rates and reduced customer confidence in virtual purchases.

A mid-sized retail jewelry brand with physical boutiques seeking to expand their digital presence and improve online purchase confidence through AR technology.

• Develop a cross-platform mobile application enabling customers to virtually try on jewelry pieces such as rings and bracelets using augmented reality technology.
• Leverage the latest smartphone sensors and LiDAR technology to create realistic and immersive AR experiences that replicate physical try-ons.
• Increase online engagement and boost conversion rates by providing a fun, confidence-inspiring virtual try-on process.
• Achieve a targeted increase in online sales and customer confidence comparable to a 3.9x improvement observed in previous similar implementations.
• Establish a scalable digital solution that can incorporate future AI-driven enhancements, such as generating 3D models from 2D images.

• Real-time AR jewelry try-on using device sensors and LiDAR for accurate rendering.
• Browse and select jewelry items from an interactive catalog.
• Virtual try-on feature that overlays jewelry on the user's live image via the camera.
• Consistent visualization of jewelry design and product images during user interaction.
• Performance monitoring to ensure smooth user experience and fast response times.
• User interface optimized for mobile devices, supporting both Android and iOS platforms.

• Device hardware sensors (LiDAR, cameras) for AR rendering
• Product information management system for jewelry catalog access
• Analytics and performance tracking tools

• High realism and accuracy in AR visualization to build customer confidence
• Fast response times to ensure seamless user experience, targeting minimal latency
• Scalability to support increasing user base and catalog expansion
• Security of user data, especially camera and personal information

Implementation of the AR jewelry try-on app is expected to significantly boost online engagement and lead to an estimated 3.9x increase in online conversion rates, enhancing buyer confidence and driving higher sales volumes. Additionally, the scalable platform will position the client for further innovation, including AI-driven 3D modeling, supporting continued growth and digital presence expansion.