Development of an Augmented Reality Interior Visualization and Material Simulation Platform

Customers often struggle to visualize how specific wallpaper, paint colors, or flooring materials will look in their actual interior spaces prior to purchase, leading to uncertainty, dissatisfaction, and lower conversion rates. Retailers face difficulties in demonstrating product appeal effectively, resulting in missed sales opportunities and limited customer engagement.

A mid-sized retail chain specializing in home improvement and interior decorating materials seeking to enhance customer experience and increase sales through innovative visualization tools.

• Implement a computer vision and augmented reality platform enabling customers to virtually visualize interior finishing materials within their actual rooms.
• Allow users to upload or capture photographs of their spaces and instantly apply different materials, colors, textures, and patterns with photorealistic accuracy.
• Support recognition and differentiation of room elements such as ceilings, floors, walls, pillars, niches, and decor, preserving shadows, perspective, and scale.
• Integrate a library of customizable finishing options, including colors, textures, and geometric patterns, with the ability to work with design templates.
• Provide functionality to save, share, and iterate on interior designs for better decision-making.
• Offer seamless integration with existing eCommerce platforms and offline retail infrastructure to streamline the sales process.

• Photo recognition of room components such as ceilings, floors, and furnishings using neural network-based image processing.
• Application of selected finishing materials (colors, textures, patterns) onto recognized elements with real-time visual updates.
• AR mode to overlay virtual materials with enhanced accuracy, considering shadows, perspective, and scale.
• Compatibility with design templates for quick customization and inspiration.
• Functionality to preview multiple options and iterate until satisfaction.
• Ability to save final designs for future reference and share via social or direct communication channels.
• Integration plugin for eCommerce websites that allows direct product visualization within online stores.
• Offline retail workspaces or self-service terminals for in-store customer engagement.

• eCommerce platforms via plugins or APIs for seamless product visualization
• Retail store systems for offline terminals and in-store visualization
• Design template libraries and material databases

• Real-time image processing and AR overlay with minimal latency, targeting under 1 second response time per operation.
• High accuracy in room element recognition and material overlay to ensure photorealism and user trust.
• Scalable infrastructure to support a growing user base and expanding material library.
• Secure handling and storage of customer images and designs, complying with data privacy standards.

The proposed visualization platform aims to significantly improve customer engagement and satisfaction by providing immersive, accurate previews of interior finishes. Expected outcomes include increased sales conversion rates for finishing materials, a broader customer base through enhanced online and offline experience, and streamlined sales processes with enhanced operational efficiency. These improvements are projected to drive revenue growth and market expansion, similar to prior solutions which demonstrated increased operational efficiency and customer acquisition at trade fairs.