Consumers face difficulties understanding the safety risks associated with ingredient labels and verifying the trustworthiness of ecological logos on personal care and household products. The lack of regulatory oversight leads to greenwashing and misinformation, making it hard for consumers to make informed purchase decisions and trust the ecological claims made by brands.
A nonprofit organization dedicated to consumer safety and transparency, focusing on educating consumers about product ingredients and ecological branding across various product categories.
The application aims to empower consumers with transparent, trustworthy information about product safety and ecological claims, leading to more informed purchasing decisions. Achieving an 88% or higher recognition accuracy enhances user trust and engagement. Growth in database coverage across multiple product categories and active user submissions will foster greater transparency and reduce greenwashing practices, ultimately contributing to improved public health and ecological awareness.