Traditional online banking platforms often lack user-centric functionalities, making navigation, transaction categorization, and spending tracking cumbersome for customers. The client aims to overhaul its digital banking interface by automating transaction labeling, data management, and integrating a personal finance management (PFM) module to improve usability and data-driven customer insights.
A mid-sized retail bank seeking to modernize its online banking platform with intelligent financial management tools to enhance customer experience and gain insights into customer spending patterns.
Successful implementation of the AI-driven PFM system is expected to significantly enhance customer engagement and satisfaction by providing highly accurate transaction categorization and customized financial insights. The system aims to boost data quality for user experience, achieving at least 95% accuracy in transaction labeling, and handle over 150 transactions per second per core, positioning the bank as a market leader in digital financial services and enriching customer data analytics for strategic decision-making.