Development of an Advanced Roadshow Management and Payment System for Mobile Marketing Campaigns

The client faces difficulties in efficiently planning, scheduling, and tracking roadshow campaigns involving mobile marketing trucks across different countries. Challenges include manual logging of operational hours, travel distances, associated costs, and manual payment calculations leading to inaccuracies and operational inefficiencies.

A medium to large enterprise specializing in mobile advertising campaigns, managing on-the-go marketing assets such as branded trucks and roadshow events across multiple countries.

• Implement a comprehensive digital platform enabling users to manage all aspects of mobile marketing campaigns, including scheduling, route planning, and resource allocation.
• Enable drivers and staff to log daily hours driven, kilometers traveled, and additional costs such as hotel and food expenses.
• Automate the calculation of daily payments based on country-specific rates, travel data, and additional costs.
• Support exporting detailed reports on operational hours, travel distances, costs, and payments for auditing and billing purposes.
• Improve operational efficiency, accuracy of data entry, and transparency in cost management.
• Reduce manual administrative effort and minimize reporting errors to ensure timely and accurate campaign cost tracking.

• User authentication and role-based access for drivers, support staff, and managers.
• Route and schedule management for roadshow campaigns across multiple countries.
• Daily logging interface for drivers to record hours driven, kilometers traveled, and additional expenses such as hotel and food costs.
• Country-specific daily payment calculation based on logged data and predefined rates.
• Ability to specify and record additional costs directly linked to each trip or driver.
• Exportable reports summarizing hours, distances, costs, and payments for analysis and reconciliation.
• Dashboard visualization for operational status, upcoming bookings, and financial summaries.

• Payment processing system for transaction reconciliation
• Mapping and GPS services for route validation and distance calculation
• Reporting tools for exporting and visualizing data

• System should support at least 500 concurrent users with minimal latency.
• Data security protocols compliant with relevant standards, including encryption of sensitive data.
• High availability architecture ensuring 99.9% uptime.
• Scalable infrastructure capable of handling increased campaign volume over time.

The new roadshow management system is expected to significantly enhance operational efficiency by enabling automated logging and payment calculations, reducing manual reporting time by an estimated 50%. It will improve data accuracy and transparency, leading to faster campaign planning and reconciliations, ultimately supporting increased campaign reach and operational growth.