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Development of an Advanced Real Estate Portal with 3D Visualization and Market Analytics
  1. case
  2. Development of an Advanced Real Estate Portal with 3D Visualization and Market Analytics

Development of an Advanced Real Estate Portal with 3D Visualization and Market Analytics

oxagile.com
Real estate
Advertising & marketing

Identified Challenges in Real Estate Digital Engagement

The client faces difficulties in providing potential buyers with immersive property views, comprehensive market insights, and flexible online property management, limiting their market reach and buyer engagement. Existing platforms lack advanced visualization tools, integrated analytics, and seamless transaction capabilities, hampering competitive positioning.

About the Client

A mid-sized real estate enterprise seeking to enhance its online property listings, integrate dynamic market analysis tools, and improve user engagement through immersive virtual viewing features.

Goals for Modernizing Real Estate Digital Platforms

  • Implement interactive 3D virtual walk-throughs using street view and integrated mapping technologies to enhance property visualization.
  • Develop a comprehensive market analysis module providing real-time statistical insights and trend monitoring.
  • Create an API-enabled portal for efficient property ad management and content updates.
  • Integrate secure online payment options, including SMS payments and detailed payment statistics, to facilitate lead conversions.
  • Enhance user experience with features such as premium property detail access and targeted messaging.
  • Deliver the platform within an 8-month timeframe, ensuring scalability and responsiveness.

Core Functional System Specifications for the New Platform

  • Integration of street view with Google Maps API, employing Flash-based or modern equivalents to support 3D and panoramic navigation.
  • A dynamic statistics and market trend analysis module integrated via API to provide clients with actionable insights.
  • Content management system (CMS) for property listings, allowing easy updates and targeted marketing campaigns.
  • Paid property detail viewing, including options for premium access, with tracking of viewership statistics.
  • Secure SMS and online payment gateways with configurable options and detailed transaction analytics.
  • Industry professional services features such as lead management and client communication tools.

Preferred Technologies and Architectural Approaches

PHP for backend development
AJAX for dynamic content loading
Google Maps API for mapping and street view features
Modern web standards for frontend responsiveness
Secure payment gateway integrations

Essential External System Integrations

  • Google Maps API for mapping and street view functionalities
  • Payment gateway APIs for SMS and online payments
  • Analytics APIs for tracking user behavior and viewership
  • Content Management System (CMS) for property and content updates

Critical Non-Functional System Attributes

  • System scalability to support large volumes of property data and user traffic
  • High performance with near real-time data updates and smooth user experience
  • Security standards compliant with financial and personal data protection regulations
  • Availability aiming for 99.9% uptime during peak hours
  • Responsive design to ensure accessibility across devices

Projected Business Benefits of the Modernized Real Estate Platform

The new portal is expected to significantly increase online engagement, with a target of 20-30% growth in property inquiries and reduced buyer decision time through immersive visualization and comprehensive market insights. Additionally, streamlined property ad management and payment processing aim to boost operational efficiency and revenue generation, supporting the client's strategic market growth objectives.

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