Development of an Advanced Ecommerce Platform with Loyalty and Subscription Features for a Skincare Brand

The client requires an advanced ecommerce platform that addresses the need for integrated loyalty programs linked to social media channels, product filtering, subscription options, promotional bundles, and site performance optimization to increase customer retention and sales conversion rates.

A mid-sized skincare or beauty brand seeking to establish a centralized, feature-rich online storefront that enhances customer engagement and sales.

• Improve the success rate of online orders and reduce checkout abandonment rates.
• Enhance website speed and performance for an optimal user experience.
• Increase overall online sales volume through feature-rich functionalities.
• Boost customer retention and repeat purchase rates via integrated loyalty and subscription programs.
• Strengthen competitive positioning through improved user engagement and personalized shopping features.

• Advanced product filtering and categorization to facilitate easy product discovery.
• Subscription model enabling customers to subscribe and save, enhancing repeat sales.
• Social media-integrated loyalty program that grants points upon purchases and social interactions (e.g., following or sharing via platforms like TikTok and Instagram).
• In-cart discounts and promotional bundles to incentivize larger or bundled purchases.
• Page improvements including optimized images, error resolutions, and tags removal for cleaner, faster-loading pages.
• Tracking and rewarding customer behavior across social channels to foster loyalty.

• Social media APIs for Instagram and TikTok to enable social engagement tracking and reward granting
• Loyalty program management system integrated with the ecommerce platform
• Payment gateways and subscription management tools

• Website load time optimized for high performance with minimal errors.
• Secure handling of customer data, loyalty points, and payment transactions.
• Scalable architecture to accommodate increasing traffic and transactions.
• Responsive design for a seamless experience across devices.

The implementation of this advanced ecommerce platform is expected to result in a significant increase in successful order conversions, reduction in abandoned checkouts, accelerated site speed, and overall growth in sales revenue. Customer retention and loyalty are anticipated to improve markedly, positioning the client competitively within the market.