The client faces difficulties managing a vast amount of visual and media-rich content across multiple regions and devices, requiring a system that enables easy self-maintenance, multi-site management, and SEO optimization without heavy technical dependency.
A large-scale consumer products company operating a comprehensive digital platform to manage extensive content, rich media, and marketing assets across multiple regions.
The new content management platform is expected to streamline content workflows, improve site responsiveness and user engagement, and enhance SEO performance, leading to increased online visibility and customer interaction. Anticipated measurable outcomes include faster page development cycles and expanded multi-site content dissemination.