The client aims to create an engaging, unique, and user-friendly online radio experience tailored for modern audiences. They face challenges in providing a consistent experience across devices, simplifying content management workflows, and integrating scheduling with popular calendar platforms. Additionally, they need to support expansion into mobile and web platforms while maintaining feature parity and brand identity.
A mid-sized digital radio broadcaster targeting a millennial audience, seeking to modernize its user experience and expand across multiple devices.
The upgraded online radio platform is expected to enhance listener engagement and retention by providing a modern, intuitive user experience across devices. The integration with scheduling tools and social sharing will drive increased content visibility. Admin workflows will become more efficient, reducing management overhead. Overall, the platform aims to attract a broader audience, boost content promotion efforts, and support scalable growth with measurable improvements in user activity and content consumption metrics.