Development of an Accessible Student Enrollment and Engagement Platform with Salesforce Integration

The client faces difficulties in expanding and improving their online application and engagement systems to accommodate a growing international student body. They require a scalable, accessible platform that enhances applicant experience, integrates with existing CRM systems, and reduces reliance on costly legacy solutions while supporting long-term digital growth.

A large international education provider operating across multiple continents, focused on recruiting and educating international students, with a sizable in-house digital development team.

• Develop a comprehensive web portal that improves accessibility for student applicants, with enhanced functionalities to streamline the application process.
• Implement robust integration with existing CRM and automation platforms to improve workflow efficiency.
• Refactor and optimize legacy pages and automations to reduce system costs and dependencies on expensive tools.
• Adopt an agile development methodology to ensure timely delivery of features aligned with evolving requirements.
• Increase the platform’s scalability and security, supporting ongoing growth and data management needs.

• A responsive, accessible online application portal for international students with improved usability.
• Integration with Customer Relationship Management (CRM) systems to facilitate lead tracking and student engagement.
• Workflow automation to manage application processing, notifications, and communications.
• Rewriting and optimizing existing pages and automations using modern, cost-effective automation tools.
• Migration of legacy documentation and automations to new, efficient platforms to lower operational costs.
• Automated testing strategies for functionality, accessibility, and cross-browser compatibility.
• Content management using a headless CMS to facilitate dynamic content updates.

• CRM systems for student data and engagement automation
• Legacy automation tools (e.g., Conga, Docomotion) migration and replacement
• Content management platforms for dynamic content updates
• Automated testing and deployment pipelines via Azure DevOps

• Platform must support high scalability to handle increasing application volumes
• Accessibility compliance (e.g., WCAG standards) for all student-facing interfaces
• System availability and uptime targets (e.g., 99.9%)
• Secure management of sensitive personal and application data
• Cross-browser compatibility for major web browsers

The implementation of a scalable, accessible, and integrated student enrollment platform is expected to significantly enhance applicant experience, streamline application processing workflows, reduce operational costs associated with legacy automation tools, and support the organization’s growth in international markets. Achieving this could lead to increased application rates, improved staff efficiency, and a sustainable digital infrastructure to serve thousands of students across multiple regions.