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Development of Advanced Push Notification Platform
  1. case
  2. Development of Advanced Push Notification Platform

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Development of Advanced Push Notification Platform

ahex.co
Information technology
Advertising & marketing
eCommerce
Financial services

Customer Engagement & Revenue Recovery Challenges

The client faces challenges in increasing customer engagement and conversion rates. They are experiencing revenue loss due to cart abandonment and need a more effective way to communicate with customers across multiple devices and sites. Managing multiple user roles and sites efficiently is also a challenge.

About the Client

A technology company seeking to enhance customer engagement and drive conversions through a comprehensive push notification solution.

Project Objectives

  • Increase customer engagement and conversion rates via targeted push notifications.
  • Recover lost revenue due to cart abandonment through automated cart recovery campaigns.
  • Enable efficient management of multiple sites and user roles within a single platform.
  • Provide comprehensive analytics for optimizing push notification campaigns.

Functional Requirements

  • Advanced subscriber segmentation (behavioral & demographic)
  • Automated cart recovery triggers
  • Multiuser and multisite management with configurable roles
  • Triggered and scheduled campaign capabilities
  • Real-time analytics dashboard with key metrics (opt-ins, CTR, conversions)

Preferred Technologies

Node.js (Express)
Laravel
MySQL
MongoDB
Redis
Socket.io
Service Worker
AWS Elastic Beanstalk
AWS Email Service

Integrations Required

  • Third-party email service provider

Key Non-Functional Requirements

  • Scalability to handle a large volume of push notifications
  • Cross-device and cross-browser compatibility
  • Real-time notification delivery
  • High availability and reliability
  • Data security and privacy

Expected Business Impact

Successful implementation of the platform is expected to significantly improve customer engagement, reduce cart abandonment rates, increase revenue, and streamline operational efficiency through centralized management.

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