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Development of Adquesto Platform for Ad-Based Paywalls with Gamified AdQuests

apptension.com

Advertising & marketing

Information technology

Media

Challenge: Revenue Generation & Ad Engagement in Digital Publishing

Digital publishers face challenges in maintaining revenue streams after the rise of digital editions and the increasing adoption of ad blockers. Traditional paywalls can deter users, and reliance solely on advertising is insufficient. There is a need for a solution that balances revenue generation with user engagement and a positive advertising experience.

About the Client

Adquesto is a startup specializing in innovative advertising solutions, focusing on creating engaging and non-intrusive ad experiences through gamification.

Objectives: Implement a Gamified Ad-Based Paywall

Develop and launch a platform enabling publishers to implement ad-based paywalls.
Increase user engagement with advertisements through gamified ad quests.
Provide advertisers with a cost-effective and effective way to reach readers.
Generate a sustainable revenue stream for publishers.
Offer users relatively easy access to valuable content while providing an advertising opportunity.

Functional Requirements

Ad Quest Creation & Management (for Publishers & Advertisers)
Paywall Configuration (for Publishers)
Ad Quest Display Algorithm & Cost Calculation
Subscription Management (for Users)
User Account Management
Reporting & Analytics (for Publishers & Advertisers)
Ad Blocker Resistance
Integration with various Content Management Systems (CMS)

Preferred Technologies

Python

Django

AWS Lambda

React JS

PHP (for WordPress Plugin)

Custom SDK

Integrations Required

WordPress (via plugin)
Various Content Management Systems (via SDK)

Key Non-Functional Requirements

Scalability to handle a large number of publishers and users
High Performance and low latency
Security to protect user data and prevent ad fraud
Ad Blocker Resistance

Expected Business Impact

Successful implementation of Adquesto is expected to result in increased revenue for publishers, improved user engagement with advertisements, enhanced ad campaign effectiveness for advertisers, and a positive user experience. The platform's gamified approach will provide a sustainable revenue model that avoids the negative impacts of intrusive advertising.