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Development of a Wildlife Conservation Mobile Application

3sidedcube.com

Environmental Services

Challenge

RSPB faces the challenge of engaging younger audiences and retaining existing supporters by creating a more accessible and valuable way for them to contribute to nature conservation. Current engagement methods lack practicality and fail to cater to diverse needs and time constraints of volunteers and supporters.

About the Client

A leading UK conservation charity dedicated to protecting birds and wildlife.

Objectives

Increase engagement with RSPB among younger demographics.
Provide practical and accessible ways for all supporters to contribute to nature conservation, regardless of their background.
Enhance the value proposition for existing supporters, encouraging continued involvement.
Expand RSPB's reach and impact through a user-friendly and engaging mobile application.

Functional Requirements

Postcode-based wildlife identification.
Personalized activity planning based on garden size, time, resources, and difficulty.
Badges and rewards system for completing conservation activities.
Gamified quizzes for knowledge assessment and engagement.
User profile to track progress and contributions.

Preferred Technologies

Mobile App Development (iOS and Android)

Geolocation Services

Database for Wildlife Data

Gamification Engine

Integrations Required

Potentially with RSPB's existing CRM system for supporter data.
External API for wildlife data (e.g., species information, habitat details)

Key Non-Functional Requirements

Scalability to accommodate a large user base.
Performance and responsiveness for a smooth user experience.
Security to protect user data.
Accessibility for users with disabilities.

Expected Impact

The application is expected to significantly increase RSPB's supporter engagement, broaden its reach to younger audiences, and enhance its overall impact on nature conservation by empowering individuals to take action from their own homes and gardens.