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Development of a Wholesale Management Web Application for eCommerce Platform
  1. case
  2. Development of a Wholesale Management Web Application for eCommerce Platform

Development of a Wholesale Management Web Application for eCommerce Platform

inoxoft.com
eCommerce
Retail
Business services

Identifying Challenges in Managing Wholesale Operations for ECommerce Retailers

The client currently manages retail, inventory, and sales data across multiple platforms, leading to inefficiencies and manual errors. There is a need for an integrated solution that consolidates wholesale management, automates customer tagging, and enhances the ability to customize wholesale pricing, shipping, and access restrictions within their existing eCommerce platform.

About the Client

A mid-sized online retail business operating a Shopify-based store seeking to streamline its B2B wholesale operations.

Objectives for Developing a Unified Wholesale Management Solution

  • Create an integrated web application that seamlessly supplements the existing eCommerce platform to simplify wholesale operations.
  • Implement advanced features such as net terms, custom shipping rules, order limits, product exclusions, and quantity discounts.
  • Enable automated customer registration, tagging, and access control tailored to wholesale customers.
  • Design a scalable system that supports multiple languages and customizable messaging for international B2B clients.
  • Reduce manual management efforts and improve operational accuracy to support business growth.

Core Functional Requirements for Wholesale Management System

  • Quick Order Form for efficient bulk ordering by wholesale customers
  • Net checkout functionality enabling customers to place orders without immediate payment
  • Single page order form with product collection and exclusion capabilities
  • Product exclusions management to restrict certain items from wholesale pricing
  • Custom shipping rules configuration based on order or customer segments
  • Wholesale registration form that tags, activates, and creates customers in the platform
  • Quantity break discounts for bulk purchasing at special rates
  • Customizable on-site messaging visible only to wholesale clients
  • Multi-language support for translated messaging and pages
  • Page locking features to restrict access to specific sections for non-wholesale customers
  • CSV upload interface for quick product data management
  • Customer account tagging for personalized discounts and access
  • Backend management system for setting discount rules and customer-specific policies

Technical Stack Preferences for Wholesale Web Application

Modern web technologies (HTML, CSS3, JavaScript, templating engines)
Backend frameworks such as Express.js
Cloud hosting platforms (e.g., AWS, Heroku)
Content Delivery Network (CDN) services like CloudFlare
API integration with eCommerce platforms (e.g., Shopify API)

Essential External System Integrations

  • eCommerce platform API (for customer management, product data, order processing)
  • Mail service API (e.g., SendGrid for communication)
  • Localization services for multi-language support
  • CSV parsing and upload functionalities

Non-Functional System Requirements

  • High scalability to support growing wholesale customer base
  • Reliable performance with page load times under 3 seconds
  • Secure data handling, customer privacy, and access control
  • System availability of 99.9% uptime
  • Multi-language support with consistent messaging across locales

Projected Business Benefits and Expected Outcomes

The developed system aims to significantly streamline wholesale operations by reducing manual management efforts, minimizing errors, and enabling personalized pricing and access controls. Expected results include improved efficiency, enhanced customer experience for wholesale clients, and support for scalable business growth, with measurable reductions in administrative overhead and increased sales opportunities.

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