Recycling certain materials offers minimal or no direct monetary benefit to consumers, leading to low participation rates. The organization seeks a digital solution to motivate users to recycle these materials by allowing them to assign subjective deposit values, thereby increasing recycling engagement and reducing environmental impact.
A mid-sized environmental organization aiming to promote recycling of niche materials by incentivizing participation through a digital platform.
The platform is expected to significantly incentivize the recycling of low-value materials by leveraging subjective deposit values, leading to an estimated 20-30% increase in recycling rates for targeted materials within the first year. Additionally, improved user engagement will foster greater environmental awareness and participation in sustainability initiatives.