The client faces challenges in increasing customer engagement and providing proactive vehicle maintenance support. Customers lack accessible tools to monitor their vehicle's internal systems, receive real-time alerts, and conveniently locate service centers, leading to opportunities for improved service integration and brand loyalty.
A regional automotive parts distributor seeking to enhance customer engagement and provide vehicle maintenance support through mobile technology.
The new mobile application is projected to significantly enhance customer engagement by providing proactive vehicle maintenance support and easy access to service points. Expected outcomes include increased customer retention, improved vehicle safety and reliability, and a potential reduction in service-related issues through early diagnostics. Measurable impacts include improved user satisfaction and increased sales of maintenance services driven by timely notifications and convenient booking features.