Development of a User-Friendly Streaming App for Large Screen Devices

The client faces difficulties in providing a seamless, intuitive, and content-rich streaming experience optimized for large TV screens. Existing solutions lack user-friendly navigation, adaptive layouts, and integrated content discovery features, resulting in poor user engagement and retention across gaming consoles and smart TV platforms.

A media company's digital entertainment division seeking to deliver large-screen streaming experiences on gaming consoles and smart TVs.

• Create a user-friendly streaming app optimized for large TV screens with a clear, uncluttered UI.
• Ensure compliance with platform-specific UI guidelines, including adaptive layouts, content density, and TV-safe areas.
• Implement easy interaction support via joysticks, game controllers, and remote controls.
• Integrate powerful search and content discovery functionalities to enhance user engagement.
• Provide catch-up and time-shift features for live content viewing.
• Allow UI customization to facilitate tailored content offers and bundle recommendations based on user viewing preferences.
• Support scalable deployment to accommodate high user volumes, maintaining high performance and security standards.

• Optimized large-screen UI with a clean and uncluttered interface, adhering to platform guidelines.
• Navigation support optimized for XY directional controls, including controllers, joysticks, and remote devices.
• Advanced search functionality with content filtering and discovery options.
• Catch-up TV and time-shift features for viewing missed live broadcasts.
• Content recommendation engine that personalizes offers and bundles based on user viewing history.
• Dynamic UI customization capabilities to tailor the content presentation per user or session type.

• Content management system (CMS) for live and on-demand content ingestion
• Content discovery and search engine APIs
• User analytics and personalization engines
• Authentication and authorization services
• Third-party advertising or promotion platforms for bundle offers

• Application scalability to support high concurrent user sessions without performance degradation
• High responsiveness with minimal latency in UI interactions and content loading
• Robust security protocols to protect user data and content streams
• Compatibility across multiple large-screen devices including gaming consoles and smart TVs
• Compliance with platform-specific accessibility and UI guidelines

The development of a streamlined, feature-rich streaming app is expected to significantly enhance user engagement, with goal of increasing viewing time and customer retention. By delivering an intuitive interface and integrated discovery features, the project aims to boost content consumption metrics, improve customer satisfaction, and support scalable growth in streaming services, similar to a 10% increase in active user sessions and higher viewer satisfaction scores observed in similar initiatives.