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Development of a User-Centric Podcast Mobile Application with Personalization Features

untile.pt

Media

Information technology

Challenges in Entering a Competitive Podcast Market

Existing podcast platforms face market saturation with limited differentiation. The client required a free mobile application that enhances user experience through personalization while maintaining accessibility, requiring innovative design and technical execution within budget constraints.

About the Client

A multimedia group's podcast platform seeking to expand its digital presence through a free, user-focused mobile application

Objectives for Popcasts Mobile Application Development

Create a differentiated podcast platform with personalized content delivery
Enhance user experience through intuitive mobile interface design
Establish market presence through innovative features and free accessibility
Implement data-driven personalization strategies

Core Functional Requirements for Podcast Platform

Personalized content recommendation engine
Cross-platform hybrid application (iOS/Android)
User behavior tracking for content curation
Intuitive playback interface with offline capabilities
Theme-based content categorization

Technology Stack for Hybrid Application Development

React Native for hybrid mobile development

Firebase for backend services

Node.js for server-side processing

Redux for state management

Required System Integrations

Podcast content APIs
User analytics platforms
Push notification services
Cross-device synchronization protocols

Non-Functional Requirements

Scalable architecture for growing user base
Sub-2-second page load times
Data privacy compliance (GDPR)
99.9% application uptime SLA

Expected Business Impact of Popcasts Mobile App

Anticipated 40% increase in user engagement through personalized content delivery, with projected 25% monthly growth in active users. The platform aims to capture 5% market share within first 12 months post-launch while maintaining industry-leading user retention rates through enhanced UX features.