The client faces difficulties in creating a seamless, accurate, and regulatory-compliant credit card comparison platform. The current web application is complex and not user-friendly, impairing customer experience. Additionally, integrating with diverse banking systems and preparing for future global expansion presents significant technical and operational hurdles.
A mid-sized fintech startup specializing in digital financial solutions and credit card comparison services targeting regional markets.
The new credit card comparison platform is expected to significantly improve user engagement and satisfaction through an intuitive, feature-rich interface. Anticipated outcomes include increased conversion rates, reduced development cycle times leveraging prebuilt components, and a solid foundation for global expansion. These improvements aim to enhance market competitiveness and accelerate business growth.