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Development of a Unified Multi-Platform Media Streaming and Information Application Suite
  1. case
  2. Development of a Unified Multi-Platform Media Streaming and Information Application Suite

Development of a Unified Multi-Platform Media Streaming and Information Application Suite

spyro-soft.com
Media
Information technology

Challenges Faced by a Leading Media Organization in Digital Content Accessibility

The client, a prominent broadcaster with a substantial daily viewership, faces challenges in delivering its diverse content through multiple apps across various devices. Resource limitations hinder rapid development and deployment of new features, impacting audience engagement and content accessibility. Additionally, there is a need to enhance their existing weather and news apps to better serve a tech-savvy audience with real-time updates and engaging content formats.

About the Client

A large-scale national broadcaster with a diverse audience, requiring innovative digital solutions to enhance content delivery across multiple platforms and formats.

Goals for Developing an Integrated Media and Information Application Platform

  • Accelerate the development and deployment of a comprehensive media streaming app across multiple platforms including Android, iOS, web, and smart TV devices.
  • Implement key features such as Electronic Program Guides, user profiles, offline content downloads, and advanced video player functionalities.
  • Develop or enhance ancillary apps including weather forecasting tools with graphical interfaces and detailed meteorological data, as well as a video news app emphasizing short, engaging video content.
  • Ensure seamless integration with external APIs for weather data, news feeds, and content streaming services to deliver real-time, reliable information.
  • Achieve high standards of app performance, responsiveness, and security to meet audience expectations and regulatory requirements.

Core Functional Capabilities for a Multi-Platform Content Delivery System

  • Support for multiple platforms: Android, iOS, web browsers, smart TVs, and OTT devices.
  • Rich media playback capabilities with features such as pause, rewind, fast-forward, and download for offline viewing.
  • Electronic Program Guide (EPG) for easy navigation through live and scheduled content.
  • User profile management, including preferences and watch history.
  • Weather app featuring current conditions, forecasts, storm tracking, long-term prediction, pollen counts, UV index, tide times, sunrise/sunset, humidity, and a dedicated widget.
  • Video news app organized by categories such as breaking news, sports, and other segments, with visual cues for quick identification.
  • Responsive, intuitive user interface designed for optimal engagement and accessibility.

Preferred Technology Stack and Architectural Approaches

Kotlin, Kotlinx, MVVM, RxJava for Android development
Swift, RxSwift, MVVM, Coordinators for iOS and tvOS
JavaScript, React for web development
Integration of API-driven services for weather data and content streaming
Automated testing frameworks to ensure quality and reliability

Essential External System Integrations

  • Weather data APIs for forecast, storm tracking, and environmental information
  • Content streaming and content management systems for live and VOD content
  • News API feeds for real-time updates and short video content
  • Authentication and user profile management systems

Critical Non-Functional System Attributes

  • High performance with minimal latency to support real-time streaming and updates
  • Scalability to handle large simultaneous user loads, with a target of at least 2 million daily active users
  • Robust security measures compliant with data privacy regulations
  • Cross-platform compatibility ensuring consistent user experience across devices
  • High availability with 99.9% uptime SLA

Projected Business and User Engagement Benefits of the New Application Platform

The implementation of this integrated media and information platform is expected to significantly enhance user engagement through seamless multi-platform access, real-time updates, and enriched content experiences. It aims to increase daily active users and viewer retention, replicate the success of previous projects by delivering features efficiently, and position the organization as a leading innovator in digital media delivery.

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