The client, a prominent broadcaster with a substantial daily viewership, faces challenges in delivering its diverse content through multiple apps across various devices. Resource limitations hinder rapid development and deployment of new features, impacting audience engagement and content accessibility. Additionally, there is a need to enhance their existing weather and news apps to better serve a tech-savvy audience with real-time updates and engaging content formats.
A large-scale national broadcaster with a diverse audience, requiring innovative digital solutions to enhance content delivery across multiple platforms and formats.
The implementation of this integrated media and information platform is expected to significantly enhance user engagement through seamless multi-platform access, real-time updates, and enriched content experiences. It aims to increase daily active users and viewer retention, replicate the success of previous projects by delivering features efficiently, and position the organization as a leading innovator in digital media delivery.