Development of a Unified Digital Lifestyle Platform with Enhanced Features for Revenue Growth

The client faces difficulties in establishing a competitive mobile app platform that provides seamless integrations of daily services, sustains user engagement, and generates new revenue streams amidst evolving user expectations and technological requirements.

A large ICT service provider seeking to expand into the mobile app market by creating a comprehensive daily service platform.

• Achieve over 780,000 app downloads post-launch.
• Attain at least 157,000 active users consistently engaged with the platform.
• Introduce innovative features such as international calling, texting, utility payments, and transportation booking to diversify revenue sources.
• Implement a scalable and secure platform supporting ongoing updates and feature enhancements.
• Streamline deployment and testing processes to minimize bugs and improve release cycles.

• A unified and seamless payment system for multiple transaction types.
• In-app messaging and calling features for domestic and international users.
• Ability to top-up transportation cards (e.g., metro/bus cards).
• Booking and management functionalities for taxis, tickets, and utility services.
• User account management with secure authentication and privacy compliance.
• Remote deployment support with staging and production environments.
• Automated testing, code reviews, and bug tracking integrated into the SDLC.

• Payment gateways for handling transactions securely.
• Third-party communication APIs for calling and messaging features.
• Transportation card service providers for top-up functionality.
• Ticketing and utilities service APIs for booking and payments.
• App distribution and analytics tools for deployment management.

• High availability with minimal downtime.
• Scalability to support growth beyond initial user base.
• Performance optimizations to ensure smooth user experience with low latency.
• Compliance with data privacy and security standards, including platform-specific policies.
• Robust testing procedures including unit, regression, and sanity testing.

The new digital platform aims to significantly expand user engagement, with target metrics of over 780,000 app downloads and 157,000 active users. The diversified feature set is designed to open multiple revenue streams, while scalable technical solutions will support ongoing growth and feature expansion, ultimately driving increased revenue and market presence for the client.