Development of a Unified Data Marketplace Platform for Market Research Insights

The client faces difficulties in consolidating various data sources and providing users with seamless access to high-quality market research reports and statistics. The abundance of sources, both reliable and unreliable, complicates research efforts. Manual processes for data acquisition and integration are time-consuming, and existing systems lack a centralized platform for exploring, purchasing, and subscribing to data studies. Additionally, there is a need to streamline access, improve data demo options, and enhance recommendations based on user activity.

A mid-sized software company specializing in developing tools for data analysis and visualization, aiming to enhance access to diverse research reports and data sources for clients across industries.

• Create a self-service web application that aggregates data reports and studies from multiple providers, enabling easy discovery and purchase.
• Implement features for one-time purchases and subscription-based access, with options to extend subscriptions.
• Integrate a demo version for each data study to allow users to preview content prior to purchase.
• Develop content recommendation capabilities based on user purchase history and browsing activity.
• Design seamless integration with existing data analysis tools and APIs for efficient data management.
• Establish a user hierarchy with roles such as buyers, orderers, and data providers to facilitate role-specific functionalities.
• Incorporate an internal search engine tracking popular search phrases to enhance discoverability.
• Ensure full integration with existing systems using client APIs to enable real-time data synchronization.

• A user-friendly interface for discovering and searching data studies with advanced filtering options.
• Ability to purchase data one-time or via subscription, with subscription management capabilities.
• Demo versions of data reports available for preview before purchase, with differentiated demo results.
• Automated content recommendations based on previous purchases and user activity.
• Deep API integration with existing data analysis and visualization tools to streamline data handling and branding.
• User role management system for buyers, orderers, and data providers.
• An internal search engine that tracks and reports the most searched phrases to inform content curation.
• Secure payment processing and subscription extension functionalities.

• Client’s existing API for seamless data and system integration
• Payment gateways for purchases and subscriptions
• Existing data analysis tools and platforms for integration
• Search engine analytics tools for tracking popular search queries

• Scalability to support an increasing number of data reports and users
• High availability with minimal downtime
• Secure data handling and user privacy compliance
• Responsive interface optimized for various devices
• Fast search and loading times with performance metrics ensuring responsiveness

The new data marketplace is expected to streamline access to research reports, reducing manual effort and time in data acquisition. It aims to enhance user experience through seamless purchasing and discovery features, leading to increased sales conversions and customer satisfaction. The platform's recommendation engine and analytics capabilities will support strategic decision-making for clients, while scalability and integration will enable long-term growth, aligning with industry standards for data access and management.