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Development of a Trustworthy, Fast-Loading Custom Website with Dynamic Content Management and Store Locator Features
  1. case
  2. Development of a Trustworthy, Fast-Loading Custom Website with Dynamic Content Management and Store Locator Features

Development of a Trustworthy, Fast-Loading Custom Website with Dynamic Content Management and Store Locator Features

imaginovation.net
Other industries
Consumer products & services

Identifying Challenges in Delivering a Fast, Informative, and User-Friendly Website

The client requires a new website to effectively educate users about their brand and products, while providing seamless navigation to locate retail stores. Existing designs are ready but need technical development to ensure optimal performance, speed, and ease of content updates. The primary pain points include slow page load times due to heavy animations, difficulty in timely content management, and inadequate store locator functionality.

About the Client

A mid-sized company within the consumer products sector specializing in health and wellness products, seeking to enhance user engagement and streamline content management.

Goals and Expected Outcomes for the New Website Development Project

  • Achieve a significant improvement in website load speed, targeting at least 80% reduction in load times.
  • Enable dynamic and efficient content management through integration with a user-friendly CMS, reducing content publishing time by approximately 50%.
  • Implement an interactive store locator feature using Google Maps or equivalent to facilitate easy user access to physical store locations.
  • Develop a fully responsive and highly customizable website aligned with the client’s branding and design specifications, ensuring a smooth user experience.
  • Ensure the website is scalable, performant, and secure to support ongoing content updates and user engagement.

Core Functional System Features for Enhanced User Engagement and Content Control

  • Responsive and visually aligned website interface with preserved branding elements.
  • Implementation of lazy loading techniques to optimize page load performance.
  • Integration of a rich-text editing CMS with real-time preview and drag & drop media upload capabilities.
  • Backend dashboard development to allow dynamic content updates without technical support.
  • Embedded interactive map to display store locations and assist users in finding nearby outlets.
  • Compatibility with modern frameworks and technologies ensuring fast performance and scalability.

Recommended Technologies and Architectural Approaches for the Website

React JS for frontend development
Content management system with rich-text editing and media management features
Netlify or similar JAMstack hosting framework
Frameworks such as Gatsby for static site generation and performance optimization

Essential External System Integrations to Enhance Website Functionality

  • Content management system for dynamic content updates
  • Google Maps or equivalent service for store locator functionality

Critical Non-Functional Requirements for Performance, Scalability, and Security

  • Page load speed optimized to reduce load time by at least 80%
  • Responsive design across all device types
  • High security standards for data handling and user privacy
  • Scalability to support increased user traffic and content updates
  • Cross-browser compatibility and compliance with web standards

Projected Business Benefits of the Website Enhancement Initiative

This project aims to deliver a fully functional, responsive website that improves load times by 80%, reduces content publishing efforts by 50%, and enhances user engagement through effective store location features. The implementation is expected to significantly boost user satisfaction, streamline content management processes, and support ongoing brand growth and customer loyalty.

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