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Development of a Sustainable Secondhand Apparel Marketplace with Scalable Infrastructure and Social Features

apptension.com

Retail

Environmental Services

Business Challenges

The initial app concept lacked market alignment, suffered from an overloaded MVP with excessive features, and failed to resonate with eco-conscious consumers. The fashion industry's environmental impact (10% global pollution) required urgent sustainable solutions, while technical challenges included handling traffic spikes from influencer campaigns and ensuring scalable infrastructure.

About the Client

A sustainability-focused startup transforming secondhand apparel commerce through technology

Key Objectives

Redefine product strategy for sustainable fashion alignment
Develop a scalable MVP with core transactional capabilities
Implement robust backend infrastructure for traffic scalability
Enhance user engagement through social features
Achieve top market positioning in shopping apps

Core System Requirements

User profile creation with authentication (Auth0)
Product listing with auction/direct purchase options
In-app messaging for buyer-seller communication
Social feed for outfit sharing with likes/comments
Payment processing integration
Analytics dashboard for transaction monitoring

Technology Stack

React Native (Frontend)

Django REST Framework (Backend)

Firebase (Analytics/Cloud Messaging)

Google Cloud Platform (Infrastructure)

Kubernetes (Container Orchestration)

Celery & RabbitMQ (Task Queue)

Third-party Integrations

Payment gateways (Stripe/PayPal)
Social media APIs (Instagram/Facebook sharing)
Email delivery services (SendGrid)
Analytics tools (Google Analytics)

System Requirements

Handle 10x traffic spikes during marketing campaigns
99.9% uptime SLA
Sub-2s page load times on 3G connections
GDPR-compliant data protection
Automated scaling with Kubernetes

Expected Business Impact

Project aims to achieve 500k+ users within 6 months, top 3 App Store ranking in target regions, 20% monthly user engagement growth through social features, and measurable environmental impact reduction (500kg+ CO2 savings/month). The solution should enable $2M+ in annual transaction volume while maintaining 95% system availability.