Development of a Social-Driven E-Commerce Platform for Enthusiast Communities

The client faces difficulties in engaging a large user base (up to 13 million users) through a traditional e-commerce platform. Existing online stores rely on third-party solutions and lack social features that foster community interaction, which limits user engagement and overall sales growth. The need exists to overhaul the current storefront into a social shopping experience that seamlessly integrates community interactions with product offerings.

A large-scale online marketplace and community platform targeting hobbyist and enthusiast markets, aiming to offer integrated social and shopping experiences.

• Design and develop a fully functional social e-commerce platform to enhance user engagement and sales.
• Redesign the existing storefront with an intuitive, modern frontend that supports social interaction features.
• Successfully launch the revamped platform within a 3-month timeframe, accommodating a large user base without service disruptions.
• Implement a social shopping experience that increases user time spent on the platform and product engagement.
• Establish a scalable foundation for future platform enhancements and user feedback integration.

• Map functionality to locate and share activity spots or shopping locations.
• Community feeds enabling users to post updates, reviews, and experiences.
• A redesigned storefront that supports social interactions alongside traditional e-commerce operations.
• Integration with a marketplace featuring 200+ brands and 35,000+ products.
• Seamless user onboarding, authentication, and profile management.
• Support for adding and managing products, brands, and customer reviews.
• Enhanced search and filtering capabilities to find products and community content efficiently.
• Mobile support optimized for iOS and Android devices.
• Analytics dashboard to track user engagement and sales metrics.

• Marketplace and inventory management systems for product listings
• User authentication and profile management systems
• Analytics and event tracking tools
• Payment gateways for e-commerce transactions
• Location services and mapping APIs

• Support a user base of over 13 million active users with minimal latency
• Ensure high system availability and uptime during peak traffic
• Implement robust security protocols, including data encryption and secure authentication
• Scalable infrastructure to handle increased traffic and feature expansions
• Responsive performance on both desktop and mobile devices

The successful development and launch of the social e-commerce platform is expected to deliver a seamless shopping and community experience, similar to previous benchmarks. Objectives include onboarding 13 million users with smooth functionality, enhancing user engagement through social features, and increasing overall sales volume. The platform will establish a solid foundation for continuous expansion, aiming to improve customer retention, community activity, and revenue streams over time.