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Development of a Social Media and Community Platform with Advanced Event and Content Management
  1. case
  2. Development of a Social Media and Community Platform with Advanced Event and Content Management

Development of a Social Media and Community Platform with Advanced Event and Content Management

itransition.com
Media
Entertainment
Arts and Culture

Identifying Challenges in Community Engagement and Platform Functionality

The client requires a centralized virtual network to connect artists, event managers, and fans, facilitating interaction, content sharing, and event promotion. The initial platform was limited in scope, with incomplete mobile app coverage, outdated code structure, and inefficient features, hindering user engagement and operational efficiency. Additionally, the platform's existing payment, tax, and news feed modules were inadequately integrated, resulting in poor performance and manual processes that increased errors and delays.

About the Client

A multimedia company aiming to unify artists, event organizers, and fans into a comprehensive digital community platform.

Goals for Developing a Robust Multimedia Community Platform

  • Implement a cross-platform mobile application supporting both iOS and Android with seamless performance and feature parity.
  • Develop advanced content feed algorithms for real-time, fast, and controllable display of user-generated and promotional content.
  • Create a flexible and reliable payment system supporting subscriptions and transactional ticket sales, with secure locking mechanisms during transactions.
  • Integrate a comprehensive tax calculation module supporting multi-regional compliance via external tax software, ensuring accuracy and automation.
  • Design an engaging reward program that promotes user participation through points conversion, partner activities, and incentivized sharing.
  • Build a social media experience with personal profiles, post creation, commenting, liking, stories, and content sharing capabilities.
  • Ensure platform scalability, high performance, and security, supporting growth into new markets and high user loads.

Core Functional System Capabilities and Features

  • Cross-platform mobile app built with React Native supporting both Android and iOS devices, with tailored logic for Android-specific features such as physical back button handling.
  • Enhanced content feed algorithm that rates and sorts posts, events, and artist suggestions based on engagement metrics for faster and more relevant content loading.
  • Non-modal dialog system replacing modal dialogs to optimize application speed and reduce memory consumption on Android devices.
  • A robust payment module supporting subscription payments and individual ticket purchases, with transaction locking to prevent double sales.
  • Tax calculation system integrated with external compliance software (e.g., Avalara), featuring dynamic product tax code assignment based on product type, producer, and category, enabling accurate on-the-fly tax computation.
  • Reward program infrastructure where users accrue points through specified actions, with points convertible into monetary value for purchases, incentivizing user engagement and platform activity.
  • Social media features: personal profiles, post creation, commenting,Likes, stories, and real-time feed updates with configurable content proportions and sorting based on user engagement.
  • Scalable backend architecture ensuring high availability, rapid response times, and support for increasing user base and content volume.

Technology Stack and Architectural Approach

React Native for mobile app development to ensure cross-platform consistency
Serverless backend architecture to support scalability and reduce overhead
External tax compliance software integration (e.g., Avalara) for automated tax calculations
Custom algorithms for content rating and sorting to optimize news feed performance

External Systems and Software Integration Needs

  • Tax compliance software (e.g., Avalara) for automated tax data management
  • Payment gateways supporting subscription and transactional payments
  • Content management APIs for integrating artist, event, and user content
  • Partner activity tracking systems for reward points management

Performance, Security, and Scalability Specifications

  • Platform should support high concurrency with minimal response latency, targeting under 2 seconds response time
  • Mobile app performance optimized for speed and low memory usage, especially on Android devices
  • Secure handling of user data, payment information, and transaction locking mechanisms
  • Scalable backend infrastructure capable of supporting exponential user growth and content volume
  • Platform availability targeted at 99.9% uptime with robust error handling

Expected Outcomes and Business Benefits of the Platform Development

The implementation of this comprehensive community and event platform aims to significantly increase user engagement, platform reach, and operational efficiency. Expected results include faster content feed loading, improved transaction reliability, and streamlined tax compliance processes, leading to reduced manual effort and errors. Enhanced social features and reward mechanisms are projected to boost user retention and activity levels, facilitating entry into new markets with a scalable, high-performance infrastructure.

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