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Development of a Social Community Engagement Platform for Digital News Portals
  1. case
  2. Development of a Social Community Engagement Platform for Digital News Portals

Development of a Social Community Engagement Platform for Digital News Portals

oxagile.com
Media

Challenges Faced by Modern Digital News Platforms in User Engagement

A major online news and entertainment portal experiences high traffic volumes (over 195 million monthly visits) but faces challenges in maximizing user interaction, content sharing, and community building. The platform requires seamless social media integration, customizable content updates, and moderation capabilities to foster an active and engaged user community while ensuring system scalability and reliability.

About the Client

A leading digital news and entertainment portal with a large user base seeking to enhance user interaction and content sharing through social media integration.

Goals for Enhancing User Engagement and System Performance

  • Develop a robust social media module to facilitate seamless login via existing social accounts (e.g., Facebook) and integrate social features such as friend/followers connectivity.
  • Implement user-friendly content interaction tools including commenting, sharing, and liking functionalities.
  • Enable personalized news updates tailored to user preferences.
  • Create comprehensive moderation tools for administrators to manage user-generated content and accounts efficiently.
  • Ensure system scalability to handle up to 2 million requests per minute, maintaining high availability.
  • Deliver the solution within a 6-month timeline, achieving a significant increase in content engagement and content sharing metrics.

Core Functional Requirements for the Social Community Platform

  • Single sign-on via popular social media platforms (e.g., Facebook login).
  • Integration with social networks to display friends and followers related to the portal’s user base.
  • Easy-to-use content interaction features, including content commenting, sharing, and liking.
  • Configurable news feed and update systems for delivering personalized news content.
  • Advanced moderation interface providing control over user-generated content and accounts.
  • High-performance architecture supporting up to 2 million requests per minute.

Preferred Technologies and Architectural Approaches

PHP with a framework similar to CodeIgniter for backend development.
APIs for social media platform integration (e.g., Facebook API).
Scalable server infrastructure ensuring high availability and load handling.

External System and Service Integrations

  • Social media APIs for login, friends, followers, and content sharing features.
  • Content management systems for user-generated content moderation.
  • Notification systems for delivering personalized updates.

Non-Functional System Requirements

  • System scalability to handle up to 2 million requests per minute.
  • High system availability with minimal downtime.
  • Strong security protocols for user data and content moderation.
  • Responsive and intuitive user interface for diverse devices.

Anticipated Business Benefits of the Social Community Enhancement

The implementation of this social community module is expected to significantly increase user engagement, content sharing, and community interactions on the portal. It aims to improve user retention and satisfaction, support content virality, and provide the platform with robust moderation and scalability capabilities to support continuous growth.

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