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Otto Wilde Grillers faced critical obstacles in launching their smart grilling ecosystem, including a chaotic legacy codebase from a previous developer, an immovable March deadline tied to barbecue season demand, urgent need for technical expertise scaling, lack of AI/ML capabilities for recipe generation, and compliance requirements for EU accessibility standards. The existing app solution failed to deliver core functionalities like real-time grill synchronization, cross-device compatibility, and intelligent cooking guidance.
A premium outdoor grilling equipment manufacturer combining German engineering with smart technology to create high-performance grills and digital companions for culinary enthusiasts
Successful implementation will enable Otto Wilde Grillers to maintain market leadership through technology differentiation, with projected 300% YoY growth in digital feature-driven sales. The scalable architecture will reduce future development costs by 40% while AI capabilities create new revenue streams through premium content subscriptions. Compliance readiness ensures market access across EU territories, supporting Miele's global expansion strategy post-acquisition.