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Development of a Self-Service User Experience Testing Platform with Automated Survey Creation

dac.digital

Business services

Consumer products & services

Financial services

Insurance

Challenges in Manual Survey Management and Tool Fragmentation

Existing manual processes and fragmented tools required excessive client-side effort for survey creation and management. Multiple disconnected systems hindered efficient research automation, necessitating a unified self-service platform to reduce administrative overhead and enable client-driven customization.

About the Client

Market research and human experience solutions provider with 50-200 employees, specializing in implicit user testing and research automation.

Platform Development Goals

Create a unified self-service platform for automated survey creation and management
Consolidate multiple legacy tools into a single intuitive interface
Implement role-based access control for secure user management
Enable client-driven research customization without technical dependencies

Core System Capabilities

Self-service survey creation with template library
Role-based access control system
Automated user registration and verification
Secure file upload/storage system with AWS S3 integration
Third-party survey distribution via Dynata integration
Implicit response measurement tools for user experience testing

Technology Stack Requirements

React

Java Spring

PostgreSQL

AWS Cognito

AWS S3

External System Integrations

Tivian (Questback) survey templates
Dynata respondent network

System Quality Attributes

High scalability for concurrent user testing sessions
Enterprise-grade security with GDPR compliance
99.9% system uptime SLA
Cross-browser compatibility
Performance-optimized survey rendering

Business Value Projections

Enables 70% reduction in manual survey setup time through automation, increases client autonomy with 24/7 self-service access, and improves research accuracy via standardized implicit testing methodologies. Quarterly maintenance allocation ensures continuous platform evolution aligned with client needs.