The organization faces difficulty in providing transparent, granular control over cookies and tracking preferences for website visitors, leading to potential legal compliance issues and degraded user trust. Current privacy consent mechanisms are inadequate for handling varied consent categories such as necessary, functional, analytical, performance, and advertising cookies, resulting in inefficient user experience and data management.
A medium to large media organization seeking to comply with privacy regulations and enhance user trust by managing cookie consent preferences effectively.
The implementation of this privacy management system is anticipated to improve user trust via transparent consent controls, ensure legal compliance with privacy regulations, and reduce liabilities related to data privacy violations. Additionally, it will enable the organization to collect more accurate analytics on user preferences, leading to better targeted content and advertising strategies, ultimately driving increased engagement and revenue growth.