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Development of a Secure, Scalable CMS Platform with Advanced Analytics and Multi-Platform Integrations

ahex.co

Advertising & marketing

eCommerce

Information technology

Challenges in Modern CMS Development for Digital Marketing

The client required a CMS platform addressing data privacy restrictions (GDPR/CCPA), security vulnerabilities (phishing/cyber threats), complex third-party API integrations, customization limitations, and performance inefficiencies in existing systems.

About the Client

Established SEO and CMS company providing digital marketing solutions, ecommerce platforms, and software tools to businesses.

Core Objectives for CMS Modernization

Build a customizable CMS platform supporting user behavior analytics
Implement multifactor authentication for enhanced security
Replace third-party analytics with proprietary GDPR/CCPA-compliant tracking
Enable seamless integration with advertising platforms (Google Ads, Facebook, etc.)
Develop a drag-and-drop website builder for non-technical users

Platform Functional Requirements

Microservices-based CMS architecture
Proprietary user behavior analytics dashboard
Multi-factor authentication (biometrics, SSO, app authenticators)
Third-party API integrations for marketing platforms
Custom website builder with Next.js UI components

Technology Stack Requirements

Microservices architecture with Protobuf

GraphQL APIs for data management

Next.js frontend framework

ASP.NET backend with MySQL

Rust/WebAssembly for low-latency processing

External System Integrations

Google Ads API
Facebook Marketing API
YouTube Data API
Instagram Graph API

Non-Functional Requirements

High scalability for enterprise clients
Sub-200ms latency for critical operations
GDPR/CCPA compliance for data tracking
Real-time analytics processing
99.9% system uptime SLA

Expected Business Outcomes

The new CMS platform will enable businesses to maintain compliance with data regulations, reduce security risks by 70%, improve marketing ROI through proprietary analytics, and accelerate website deployment by 60% using the custom builder tool.