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Development of a Second-Screen Interactive App for Enhanced User Engagement in Sports Video Platform
  1. case
  2. Development of a Second-Screen Interactive App for Enhanced User Engagement in Sports Video Platform

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Development of a Second-Screen Interactive App for Enhanced User Engagement in Sports Video Platform

oxagile.com
Sports
Media
Information technology

Current Engagement Limitations

Existing platform lacks real-time interactive features beyond basic social functions, limiting deeper audience engagement and monetization opportunities despite existing video library and community features.

About the Client

Digital platform providing video content and community engagement for extreme sports enthusiasts

Strategic Enhancement Goals

  • Implement prediction-based interactive features to increase daily user engagement
  • Create immersive live-event participation mechanics for sports content
  • Expand monetization potential through premium interactive experiences
  • Strengthen community bonds through synchronized viewing and social prediction features

Core Interactive System Requirements

  • Live prediction voting during sports events
  • Real-time interactive leaderboards
  • Socially-shared prediction history
  • Synchronized video playback controls
  • Gamified reward system for accurate predictions

Technology Stack Requirements

WebRTC for real-time communication
Node.js for event-driven architecture
React Native for cross-platform mobile support
AWS Lambda for scalable backend processing

System Integration Needs

  • Existing video platform API
  • Social media authentication providers
  • Payment gateway for premium features
  • Analytics platform for engagement tracking

Operational Requirements

  • Sub-500ms latency for live interactions
  • Support for 100,000+ concurrent users
  • End-to-end encryption for user predictions
  • Auto-scaling infrastructure for event traffic spikes

Anticipated Business Outcomes

Expected to increase average session duration by 40% through real-time interaction mechanics, drive 25% growth in premium subscriptions via exclusive prediction analytics, and expand audience reach by enabling social virality through shareable prediction challenges during major sporting events.

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