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Development of a Scalable White-Label OTT Platform for Telecommunications Providers
  1. case
  2. Development of a Scalable White-Label OTT Platform for Telecommunications Providers

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Development of a Scalable White-Label OTT Platform for Telecommunications Providers

oxagile.com
Media
Telecommunications
Information technology

Challenges in Rapid OTT Platform Customization for Telcos

Telcos require a highly configurable OTT platform that can be quickly deployed across 13+ platforms and 25+ devices while maintaining brand consistency and feature parity. Existing solutions lack code reuse capabilities, leading to prolonged development cycles, increased costs, and inconsistent user experiences across devices.

About the Client

A global provider of online video streaming solutions seeking to empower telcos with customizable OTT services

Key Goals for OTT Platform Development

  • Create a white-label OTT platform with modular architecture for telco-specific customization
  • Achieve 90%+ code reuse across all supported platforms
  • Reduce time-to-market for new telco deployments to under 6 weeks
  • Ensure seamless integration with telco-specific services (billing, authentication)
  • Support concurrent operation across 25+ device types including STBs and smart TVs

Core Platform Capabilities

  • Multi-platform support (iOS, Android TV, Apple TV, Samsung/LG TVs, STBs)
  • Dynamic branding engine for telco-specific customization
  • Unified business logic layer for all devices
  • Advanced content discovery (genre/topic classification, mosaic viewing)
  • Subscriber management with multi-login options
  • Parental controls with age-rating tiers
  • Catch-up TV and continue-watching functionality
  • Interactive EPG with rapid channel zapping
  • Multi-language support and regional content certification

Technology Stack Requirements

You.i Engine for cross-platform development
React Native with MobX state management
Android TV Operator Tier integration
Java/TypeScript backend services
Docker containerization with Kubernetes orchestration

Critical System Integrations

  • Telco billing systems (BSS/OSS)
  • Third-party DRM solutions (Widevine, FairPlay)
  • Analytics platforms (Google Analytics, custom dashboards)
  • Authentication providers (OAuth2, SAML)
  • Content delivery networks (CDNs)

Operational Excellence Criteria

  • 99.95% platform availability with failover architecture
  • Sub-200ms latency for critical user interactions
  • GDPR-compliant data handling and encryption
  • Support for 10M+ concurrent streams
  • Automated CI/CD pipeline with blue/green deployment

Expected Business Outcomes

The solution will enable telcos to launch branded streaming services 40% faster than traditional development methods, with 60% reduced maintenance costs through code reuse. The platform's modular architecture will support rapid expansion into 10+ new markets annually while maintaining consistent QoE metrics across all devices.

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