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The current web-based VoD platform suffers from a resource-intensive frontend with excessive bandwidth requirements, a rudimentary mobile UI failing to meet user expectations, and limited backend capabilities. These issues risk losing market share due to poor user engagement and operational inefficiencies.
A leading European telecom operator providing mobile, broadband, digital TV, and financial services to over 470 million customers globally.
The upgraded platform will enable Vodafone to regain competitive advantage in the VoD market through enhanced user retention, expanded content monetization opportunities, and improved operational efficiency. The solution is projected to increase market reach by 30% within the first year while maintaining compliance with industry security standards.